Target Stores Online » Shoe Stores

More and more small shoe stores are going out of business due to the incredible success of large box retailers selling discounted knock-off brands and close out name brands in their department stores. But this does not mean that doom is inevitable for the small business shoe store or small shoe store regional chains.

In fact a business, which supports the community and finds ways to advertise and market themselves in a way that is not too costly stands a good chance of being able to compete in such shark infested waters. Now then, what type of advertising can a regional shoe store do that will not cost them an arm and a foot?

Direct mail and direct-mail marketing for regional and small business shoe stores makes sense. The local shoe store can send out direct-mail marketing coupon package to all the zip codes within a 15-mile radius of the store. Perhaps direct-mail marketing coupons, which state; buy two pairs of shoes and get the third pair of shoes for free.

Direct-mail marketing coupon packages should be sent out every three to six months to all the customers within the local zip codes that are nearby. Direct-mail marketing is nice because it does not cost that much and it provides decent results for the local business people in the area. Please consider all this in 2006.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington

Source: www.isnare.com